Leverage, Diversity and Unity

I was sitting at the kotel recently on Shabbos morning (OK, very late morning) thinking about saying hareini mekabel. Davening at the kotel is always a treat - besides being as physically close as possible to the holiest place on earth, I love Yerushalayim and just walking around soaking in the atmosphere.

The kotel is magnet for all sorts - sefardim & ashkenazim, chassidim & misnagdim, Jews of every affiliation and plenty of non-Jews too. The person next to me is a tourist - no idea if he's Jewish or not - and approaches the wall with arms outstretched and immerses himself in whatever engagement with God works for him. Next to him is another who is writing a note - again I have no idea if he is Jewish or not. But what they all have in common is a sincerity and respect and a desire to commune with the Divine - with something greater than themselves.

Aspirational Chabadniks

I was once asked by a litvisher guy who was involved in outreach: "What is Chabad's secret sauce? What are the tactics that make Chabad so successful?" This question is coming from someone who is also in the outreach business, sees an outstanding example and aspires to be similarly successful.

In the global philanthropic community, similar questions are asked by those interested in finding ways to help young people engage with their Jewishness. This is something being addressed by some of the largest and most innovative foundations in the world,